Job Title: Junior Digital Marketing Executive

Reports To: Digital Marketing Manager

Job Summary:

We are seeking a motivated and enthusiastic Junior Digital Marketing Executive to join our team. In this role, you will assist in planning, executing, and optimizing our online marketing efforts to promote our brand and drive traffic, engagement, and sales. This is an excellent opportunity for someone looking to kick-start their career in digital marketing and gain hands-on experience in a dynamic and collaborative environment.

Key Responsibilities:

• Content Creation: Assist in creating engaging and relevant content for digital campaigns, including blogs, social media posts, emails, and website updates.
• Social Media Management: Manage and schedule posts on various social media platforms, engage with followers, and monitor analytics to optimize performance.
• Email Marketing: Support in creating, sending, and analyzing email marketing campaigns to ensure maximum reach and effectiveness.
• SEO & SEM: Assist with search engine optimization (SEO) strategies and paid advertising campaigns (Google Ads, social media ads) to improve website visibility and performance.
• Analytics & Reporting: Monitor campaign performance using tools like Google Analytics, and provide regular reports with insights and recommendations.
• Research & Trends: Stay up-to-date with the latest digital marketing trends, tools, and best practices to contribute fresh ideas.
• Collaborations: Work closely with the design, content, and marketing teams to ensure consistent brand messaging and successful campaign execution.
• Other Tasks: Provide administrative and creative support for various digital marketing projects as required.
• Proficiency in MS Office and basic graphic design tools (e.g., Canva, Photoshop) is advantageous.
• Familiarity with tools like Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software is a plus.
• Ability to multitask, meet deadlines, and pay attention to detail.
• Strong interest in digital marketing, with basic knowledge of SEO, SEM, social media platforms, and email marketing.