Company Overview

We're a dynamic and innovative company committed to growth and excellence in digital marketing. Our focus is on delivering exceptional strategies that drive customer engagement and business success.

Job Overview

We are seeking a dedicated Head of Digital Marketing to lead our marketing team and develop innovative strategies to drive our brand's online presence. The role requires a forward-thinking individual with expertise in SEO/SEM, campaign management, and cross-functional collaboration. Additional languages are an added advantage.

Qualifications and Skills

• Proven experience in developing digital marketing strategies and campaign management.
• Strong understanding of SEO, SEM, and content marketing.
• Excellent communication skills and team management capabilities.
• Proficiency in tracking and analyzing KPIs such as ROI, CTR, and conversion rates.
• Experience in market research, report generation, and budget management.
• Resource planning expertise.
• Additional languages are an added advantage.

Roles and Responsibilities

1. Procure promotional products and necessary hardware like internet connectivity, laptops, and cameras.
2. Plan strategies for backlink creation to enhance domain authority and reduce spam score.
3. Ensure backlinks are created on relevant websites, focusing on quality and status.
4. Utilize appropriate keywords in the backlink creation process.
5. Provide input on creating profiles on B2B platforms.
6. Target prospective buy leads in designated locations.
7. Track analytics for inbound calls from platforms like India Mart.
8. Set and achieve goals for India Mart platform engagements.
9. Ensure creative work is directed towards high-stock products with quality final designs.
10. Update social media posts at least three times a week.
11. Conduct quality checks on social media content.
12. Develop plans to improve engagement and reach for social media posts.
13. Assign creative tasks and encourage continuous learning.
14. Ensure all inquiries via various platforms are updated properly.
15. Review monthly analytics for website performance and social media metrics.
16. Consolidate monthly data and update email contacts.
17. Ensure proper customer engagement and address customer queries.
18. Address unaddressed queries for maximum results.
19. Address website inquiries and complaints effectively.
20. Set monthly targets and track weekly progress to ensure objectives are met.
21. Develop and follow Standard Operating Procedures (SOPs) and KPIs.
22. Ensure compliance with company policies and manage leave requests.
23. Develop digital marketing strategies and oversee campaign and brand development.
24. Coordinate with agencies and collaborate cross-functionally.
25. Manage social media, email marketing efforts, and budget for resources.