Mevive International™ is one of the leading suppliers & exporters of the finest quality food ingredients ranging from Spices & Seasonings, Dehydrated Vegetables, Dried Leaf Ingredients, Spray Dried Ingredients, Specialty Super Foods products. We are a prominent name when it comes to Quality and Customer Satisfaction at genuine pricing. We are a full-service exporter diversifying within the food industry, with a long history of pioneering new markets & capturing market share. We come with an in house team of consultants, associates and experts with a new vision for the growing Food Business. Certified for Organic Trade & offering value-added services with a global presence in over 25 countries. Our Major markets are Middle East, North/South America, Europe, South-East Asia, Indian Subcontinent and growing.

We are seeking a highly motivated and experienced Digital Marketing & Lead Generation Specialist to join our dynamic team. The ideal candidate will have a strong background in digital marketing strategies, lead generation techniques, and analytics. This role will focus on creating and implementing effective digital marketing campaigns to generate high-quality leads and drive business growth.

Key Responsibilities:

• Develop and Execute Digital Marketing Strategies:
• Create comprehensive digital marketing strategies to drive online traffic and improve brand awareness.
• Manage and optimize online marketing campaigns across various channels including SEO, SEM, PPC, social media, email marketing, and content marketing.
• Lead Generation:
• Implement lead generation strategies to identify and capture potential clients.
• Develop and manage lead nurturing campaigns to convert leads into customers.
• Utilize tools like CRM systems, marketing automation, and analytics to track and analyze lead generation efforts.
• Content Creation and Management:
• Collaborate with the content team to create engaging and relevant content for various digital platforms.
• Manage the company’s social media presence and ensure regular updates with relevant content.
• SEO and SEM:
• Conduct keyword research and analysis to identify SEO opportunities.
• Optimize website content and structure for search engines to improve organic search rankings.
• Manage and optimize paid search campaigns to maximize ROI.
• Analytics and Reporting:
• Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, HubSpot, or similar platforms.
• Provide regular reports and insights to senior management on campaign performance and lead generation efforts.
• Collaboration and Coordination:
• Work closely with the sales team to ensure alignment between marketing and sales efforts.
• Coordinate with external agencies and vendors as needed for specific marketing initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in digital marketing and lead generation.
• Proven track record of successful digital marketing campaigns and lead generation efforts.
• Strong understanding of SEO, SEM, PPC, social media, email marketing, WhatsApp Marketing and content marketing.
• Proficiency in using digital marketing tools and platforms such as Google Ads, Google Analytics, HubSpot, Salesforce, etc.
• Excellent analytical, organizational, and project management skills.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred Qualifications:

• Master’s degree in Marketing or a related field.
• Experience in B2B marketing.
• Certification in Google Analytics, Google Ads, HubSpot, or similar.

Compensation:

• Competitive salary based on experience and qualifications.
• Performance-based bonuses.