PPC Expert 2-3 years of relevant experience in PPC, Performance Marketing, and lead generation campaigns and possesses in-depth knowledge of Google Tag Manager, conversion tracking, Google, Facebook, and LinkedIn ad platforms.

Key Responsibilities· Plan, execute and refine the paid search and display advertising initiatives across diverse platforms, including Google Ads, Bing Ads, and various social media channels

· Conduct thorough keyword exploration to pinpoint pertinent and high-performing keywords for campaigns

· Craft engaging ad copies and devise impactful landing pages to elevate campaign conversion rates.

· Regularly assess campaign performance, execute A/B testing, and adapt strategies to optimize click-through rates, conversion rates, and overall ROI.

· Effectively manage PPC budgets, strategically distributing funds across campaigns to fulfil client objectives.

· Apply bidding strategies and adjustments based on performance metrics to streamline campaign spending and cost-effectively deliver results.

· Evaluate campaign data, generate insightful reports, and offer actionable recommendations to clients.

· Monitor essential metrics such as CPL, CTR, conversion rates, quality score, and ROI to identify patterns and avenues for enhancement.

· Present campaign outcomes and strategies in a clear and impactful manner to management, showcasing the value achieved through PPC initiatives.

· Monitor the progress of campaigns using various reporting tools and tweak strategies & budgets based on current performance to maximize ROI

· Use a data-driven approach to manage campaigns and derive insights on strategy and performance.

· Identify new platforms, tools, and systems to improve performance

· Track results and optimise for best outcomes

· Work with our design and content teams to build eye-catching ad content

· Work closely with our sales team to give required data points

· Report on marketing performance to enable improvements in results

Required Skill:·

Should have strong knowledge of Google Tag Manager and conversion tracking, Google, Facebook, and LinkedIn ad platforms

· Should be well versed in Performance Marketing, lead generation campaigns, campaign execution on Search, Social, Mobile, Publishers, CPC (cost per click) etc

· Very strong keyword research skills

· Ability to write compelling, clear, concise search ad copies

· Should have handled multiple campaigns at a time

· Excellent communication, presentation, and negotiation skills

· Positive attitude, detail, and customer-oriented with good multitasking and organizational ability