Experience:

• 4+ years in digital marketing, with a strong focus on PPC, ad campaigns, and lead generation.
• Proven experience in managing marketing teams and overseeing content creation.

Responsibilities:

1. PPC and Ad Campaign Management:

• Develop and execute PPC campaigns across various platforms (Google Ads, social media, etc.).
• Monitor and optimize ad performance to maximize ROI.
• Create and manage targeted ad campaigns to drive traffic and generate leads.

1. Lead Generation:

• Implement strategies to generate high-quality leads through digital marketing channels.
• Track, analyze, and report on lead generation metrics to ensure effectiveness.
• Continuously refine and optimize lead generation processes.

1. Team Management:

• Lead and manage the digital marketing team, ensuring collaboration and productivity.
• Provide guidance, mentorship, and support to team members.
• Coordinate with cross-functional teams to align marketing strategies with business goals.

1. Content Creation and Management:

• Oversee the drafting and designing of posts for various digital platforms.
• Ensure all content aligns with brand guidelines and marketing objectives.
• Collaborate with designers and content creators to produce engaging and high-quality marketing materials.

1. Social Media and Community Engagement:

• Develop and implement social media strategies to build and engage our online community.
• Monitor social media channels for trends and opportunities to engage with our audience.
• Foster relationships with influencers and industry leaders to amplify our reach.

1. Analytics and Reporting:

• Track, measure, and report on the performance of all digital marketing campaigns.
• Utilize analytics tools to gain insights into user behaviour and campaign effectiveness.
• Provide regular reports and recommendations to senior management based on data analysis.

Skills:

• Strong expertise in PPC, ad campaign management, and lead generation.
• Excellent team management and leadership skills.
• Proficiency in content creation, including drafting and designing posts.
• Strong understanding of digital marketing principles and best practices.
• Analytical mindset with the ability to interpret data and make informed decisions.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with a focus on PPC and lead generation.
• Strong understanding of digital marketing tools and platforms, such as Google Ads, social media management tools, and analytics software.
• Excellent written and verbal communication skills.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.

If you are a strategic thinker with a passion for digital marketing and team management, we want you on our team. Help us drive our digital presence and achieve our marketing goals!

Apply now with your resume and a cover letter.