Requirements:

• Plan and execute all digital marketing activities, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Manage and maintain our social media presence
• Manage day-to-day operations of Google AdWords, Meta Ads Manager and other leading Ads platforms.
• Measure and analyze campaign performance to support continuous optimization efforts to generate leads
• Tactical campaign development including keyword discovery, bid strategy execution and budget management.
• Own cost-per-lead and cost-per-sale optimization focusing on conversion metrics to drive increased campaign ROI
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies to maximize leads
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Qualifications:

• Bachelor's degree in any related field
• 3+ years of experience in digital marketing
• Knowledge of HTML and CSS
• Knowledge of SEO, SEM, PPC and SMO is mandatory
• Strong attention to detail and ability to multitask
• Proven experience with paid ad campaigns and promotions on social media
• Strong creative aptitude, including a keen eye for design and copywriting