Job Details:

Designation: Ad words Optimization Analyst / Process Executive

Job Location: Hyderabad

Role Overview:

This position involves supporting advertisers who use Adwords to manage/run revenue campaigns. The

Adwords Optimization Analyst will be required to support the APAC / EMEA / AMER Advertisers and

optimize their campaigns to achieve KPIs.

Responsibilities:

● Assist in optimization of keywords, bids, account daily and monthly budget caps, impression share,

quality score and other important account metrics/ KPIs.

● Follow Optiscore first approach in optimizing Adwords accounts

● Manage and maintain updates for keyword lists.

● Provide creative copy suggestions.

● Implement recommendations for keyword opportunities, campaign structuring, targeting and other

facets of paid search in accordance with client goals.

● Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation

of new paid search marketing initiatives.

● Keep pace with search engines and PPC industry trends and developments.

Requirements:

● 0 - 1 years of Digital Marketing experience in customer support and/or search advertising, SEM/PPC

Adwords.

● Exposure to and experience of having worked for global clients and a good understanding of crosscultural

context and international brands.

● Strong understanding of Adwords, online advertising (search and/or display) and 3rd party advertising

concepts.

● Good to have an understanding with other ad-serving platforms such as YouTube for advertising.

● High degree of MS Excel proficiency (including advanced features such as Functions and Pivot Tables)

● Proven ability to become expert in new technologies in a short time frame.

● Strong communication skills with a proactive and positive approach to tasks.

● Objective and analytical approach to decision making

● Strong work ethic and ability to work with minimal supervision

● Fluent in spoken and written English.

● Flexible to work in night shifts.

Interview Details:

Level 1: HR Screening

Level 2: Versant

Level 3: HR Discussion

Eligibility Criteria:

* 2020, 2021 & 2022, 2023 batch of any degree.

* Consistent academic record of 50% in 10th, 12th, UG.

* Maximum of 2 years of gap in education and not beyond year experience candidates.

* Strong written and verbal communication.

* Excellent problem-solving and analytical skills, combined with impeccable business judgment and industry knowledge