Responsibilities:

• Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term goals
• Planning and execution of all communications and media actions on all channels, including online and social media
• Assisting with product development, pricing and new product launches as well as developing new business opportunities
• Creating and managing promotional collateral to establish and maintain product branding
• Managing the budget for advertising and promotional items
• Competitor and customer insights analysis
• Analysis of sales forecasts and relevant financials and reporting on product sales
• Work closely with Design, Content, Marketing, and Sales Team

Qualifications:

• Bachelor Degree in Marketing, Advertising, or related field
• 5+ years experience in brand or product management
• Strong project management skills
• Exceptional verbal and report presentation abilities
• Strong research and analytical skills
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.