Social Media/Digital Marketing Expert

Experience: 2+

Location: Ahmedabad

Job Description

We are looking for a talented social media/Digital Marketing expert to administer our social media accounts. You will be responsible for creating original text and video content, managing posts, and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up to date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle social media presence ensuring high levels of web traffic and customer engagement.

Duties and responsibilities

• Perform research on current benchmark trends and audience preferences

• Design and implement social media strategy to align with business goals

• Set specific objectives and report on ROI

• Generate, edit, publish and share engaging content daily (e.g., original text, photos, videos and news)

• Monitor SEO and web traffic metrics. Handle social media presence.

• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

• Communicate with followers, respond to queries in a timely manner and monitor customer reviews

• Oversee social media accounts’ design (e.g., Facebook timeline cover, profile pictures and blog layout)

• Suggest and implement new features to develop brand awareness, like promotions and competitions

• Stay up to date with current technologies and trends in social media, design tools and applications

• Content and strategy preparation for digital marketing purposes

• Assigning designing to the designers for preparation of the artworks Requirements and qualifications

• Proven work experience in the same field

• Hands on experience in content management

• Excellent copywriting skills

• Ability to deliver creative content (text, image, and video)

• Solid knowledge of SEO, keyword research and Google Analytics

• Knowledge of online marketing channels

• Familiarity with web design