Key Result Areas (KRAs):

Social Media Engagement:

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• Stay up-to-date on the latest digital marketing trends and best practices in the study abroad industry.
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• Increase in organic search ranking for relevant keywords.
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• Develop and implement a comprehensive digital marketing strategy aligned with the company's overall goals and target audience.
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• Manage and optimize the company website for lead generation and user experience.
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• Create engaging content (written, visual, and potentially audio/video) across various platforms (website, social media, email marketing) to promote study abroad programs and destinations.
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• Brand awareness and positive sentiment online.
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• Generate reports and identify key performance indicators (KPIs) to measure the success of digital marketing initiatives.
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• Track and analyze website traffic, social media engagement, and campaign performance using analytics tools.
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• Utilize SEO best practices to improve the website's organic search ranking and visibility.
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• Improvement in website conversion rates (e.g., program inquiries, brochure downloads).
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• Growth in social media engagement (followers, likes, shares).
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• Oversee paid advertising campaigns (e.g., Google Ads, social media ads) to generate qualified leads and maximize return on investment (ROI).

System Administration:

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• Install, configure, and maintain servers, network devices, and software applications to ensure optimal performance and availability.
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• Monitor system performance and identify potential issues, taking proactive steps to resolve them and prevent downtime.
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• Implement and maintain IT security measures to safeguard sensitive data and systems from unauthorized access and cyber threats.

User Support:

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• Provide timely and effective technical support to staff, students, and program participants, addressing their IT-related inquiries and issues.
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• Develop and maintain user documentation and training materials to help users navigate our IT systems and applications effectively.
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• Proactively identify and address user needs, seeking feedback to continuously improve our IT services.

Technology Integration:

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• Research and evaluate new technologies that can enhance program delivery, student support, and operational efficiency.
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• Recommend, implement, and manage the integration of new technologies with existing infrastructure.
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• Stay updated on emerging trends in educational technology and ensure our IT infrastructure remains competitive and adaptable.

Key Performance Indicators (KPIs):

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• User Satisfaction: Maintain a 90% satisfaction rating from users regarding IT support services.
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• Security Incident Response: Resolve all security incidents within 24 hours with minimal data loss or disruption.
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• Technology Implementation: Successfully implement 2 new technology initiatives per year within budget and on schedule.