As a Field Marketing Executive, you will spearhead regional marketing initiatives, working hand-in-hand with sales and product teams to drive lead generation and brand presence. Your role will be pivotal in creating and implementing marketing strategies that align with regional dynamics and business goals.

Responsibilities

• Develop and execute regional marketing plans to drive lead generation and brand awareness.
• Collaborate with sales and product teams to create tailored marketing strategies.
• Organize and participate in regional trade shows, conferences, and events.
• Analyze regional marketing campaign performance and optimize strategies accordingly.
• Manage regional marketing budgets and ensure efficient allocation of resources.
• Create localized content and promotional materials that resonate with the target audience.
• Conduct market research to identify regional trends and opportunities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in field marketing or similar role.
• Strong understanding of local market dynamics and consumer behavior.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Excellent communication and interpersonal skills.
• Experience with marketing automation tools and CRM software.

Skills

• Event planning
• Market research
• Salesforce
• HubSpot
• SEO
• Content creation
• Data analysis
• Project management
• Budget management
• Digital marketing