Media Relations

1 Building and maintaining relationship with Journalist and media outlets

2. Writing and distributing press release to announce important news and events

3· Responding to media inquires and requests for information

4·Organizing and facilitating media interviews

5·Drafting press release and organizing media briefings to generate interest and coverage.

Internal Communications

1·Facilitating communication within the organization to ensure consistent messaging

2·Keeping employees informed about company news, changes and updates.

3·Managing internal events and communication

4·Responsible for all sales meeting proceedings and documentation

Sales Publicity and Promotion

1.Responsible for sales promotion

2.Creating and implementing campaigns to promote products, services and events

3.Identifying opportunities for positive media coverage

4·Coordinating events, press conference and promotional activities

5·Social media management

6·Developing and implementing social media strategies

7·Monitoring and engaging with the audience on social media platform

8·Managing online reputation and addressing any issues that arises

Community Relations

1.Building and maintaining relationship with local community

2.Participating in community events and initiatives

3. Addressing community concerns and feedback

Brand Management

1.Developing and maintaining the organizations brand image and identity

2.Ensuring consistency in messaging across various communication channels

3.Monitoring and managing brand perception

Public Affairs

1. Engaging with government bodies, regulators and other public entities

2.Monitoring and influencing public policy and regulatory issues.

Event Management

1.Planning and executive events ,such as product launches, press conference and trade shows

2.Coordinating logistics and managing relationship with event partners

Measurement and Evaluation

1.Measuring the effectiveness of PR campaign

2.Analyzing media coverage and sentiments

3.Gathering feedback and data to access the impact of communication efforts

4.Conducting thorough market research to understand the target audience, competitors and industry trends

5. Analyzing customer needs and pain points to tailor the messaging effectively

Messaging and positioning

1.Crafting clear and compelling messages that highlights the unique selling prepositions of the product and services

2.Developing a strong positioning strategy to diffrentiate the offering in the market

Content Creation

1.Developing high-quality content such as blog post, articles and white papers that showcase the expertise of the company and the value of the product or services

2.Creating engaging multimedia content like video and infographics to support the messaging (visual, video, voice over and video ppt)

Social Media Engagement

1.Utilizing social media platform to create buzz and excitement around the upcoming product and services

2.Engaging with the audience through teaser, campaigns, polls and interactive contents

Print Media

1.Responsible for designing ,printing and managing stocks for official brochures, magazine and leaflets as per the requirement by sales team

2.Maintained an organized inventory printed materials, including brochures, magazines and leaflets

3.Implement a system for stock level, anticipating reordering needs and avoiding stock outs

4.Work closely with the sales team to understand demand pattern and adjust stock levels accordingly

Influencer Partnership

1.Collaborating with industry influencers and thought leaders to endorse or preview of the product

2.Arranging for influencers to create content or reviews that highlights the benefits and features

Customer Testimonial and Case Studies

1.Collecting and showcasing positive testimonials and case study from beta users or early adopters

2.Highlighting success stories to build credibility and trust among potential customers

Crisis Management

1.Developing and implementing crisis communication plans to handle emergencies or negative situation

2.Providing guidance to the organizations leadership during crises

3.Managing communication to minimize damage to the organizations reputation

4.Being prepared to respond promptly to any negative publicity and manage the companies reputation effectively

Training Sales Team

1.Providing training material session to sales team to ensure they are well equipped with the important information so that they can answer customer query