1. JOB SUMMARY

Responsible to develop business of the retail store by managing Sales, Operations and Customer Relationship and ensure business profitability by following the current systems of Malabar Gold & Diamonds.

2. KEY RESULT AREAS

· Sales & Operations

· Stock Management

· Customer Relationship

· Business Development & Marketing

· People Management

3.  KEY RESPONSIBILITIES

Operations

· Monitor day-to-day operations in Sales, Marketing, Guest Relationship, Administration sections of the retail stores.

· Ensure that the company decided plans, policies, processes and procedures are implemented at store level.

· Ensure that the store meets the ROI, and other targets based on the annual business plan.

· Ensure efficiency, quality improvements and cost optimization through improvements and benchmarks with leading practices in consultation with Regional Management.

· Monitor Sales, Guest Relations staffs in the store for overall engagement.

· Drive a performance driven culture in the team by timely monitoring, review of performance parameters and feedback to the team members.

· Identify MTMs with talent and potential and recommend them on development programs.

· Liason with local authorities for the smooth functioning of the store. Review and provide regular and ad-hoc reports to management and other stakeholders as required.

Sales

· Achieve the sales targets of the retail store.

· Monitor and analyse the sales data of the store and undertake appropriate action.

· Monitor achievement of category wise sales targets and take corrective measures where required.

· Promote Gold Purchase schemes and achieve the targets.

· Support Sales staffs for Sales closure and drive revenue growth.

· Recommend actions to improve sales and profitability of the stores

Stock Management

· Determination of Product Mix viz. Gold, Diamond, Precious, Silver, Sub Brands, etc. as per the market preferences and periodic review of the same.

· Monitor the stock on a daily basis; ensure the maintenance of stock level and its replenishment as per the sales and customer preferences.

· Participate in product meet periodically and select the products as per the prevailing trend and customer demands.

· Assess the ageing of stock and undertake effective action to eliminate slow moving/dead stock.

· Ensure the purchase of old gold is as per the company policy and tally the stock of old gold on a daily basis.

Customer Relationship

· Engage and interact with customers to ensure high level customer satisfaction through excellent service.

· Understand customer buying behavior, customer needs and feedbacks to improve our overall shopping experience.

· Organize in-store events like Customer Meet, Birthday celebrations, etc. to increase the customer engagement activities.

· Ensure consistency of customer experience in stores.

· Address customer grievance and complaints.

Marketing

· Understand the market and competitors in the respective store locations to recommend campaigns for target customers.

· Identify the Catchment area for the respective stores, and develop plan to make targeted customers to the store along with Marketing team.

· Plan marketing activities viz. ATL, BTL, Digital etc. to increase the walk-in of the store in consultation with the Regional team.

· Planning and execution of all local events, promotions, exhibitions, etc. to increase the walk-in to the store.

· Implement marketing plans, marketing calendar and marketing budgets as decided by the Regional team.

· Recommend changes to marketing plan based on analysis of marketing campaigns performance, so that business revenues are maximized.

People Development

· Take overall responsibility for people development initiatives and building up in-house capabilities for the employees in the department.

· Drive a performance driven culture in the team by timely monitoring, review of performance parameters and feedback to the team members.

· Contribute towards development of talent for the department by providing subordinates with adequate exposure and growth opportunities.

· Actively participate in HR initiatives to drive overall engagement and motivation.