As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing digital marketing campaigns across various online channels. Your primary goal will be to enhance brand awareness, drive traffic, and generate leads through digital initiatives. You will work closely with cross-functional teams to create and execute digital strategies aligned with business objectives.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to achieve business goals.
• Stay abreast of industry trends and emerging digital channels to keep strategies innovative and effective.
• Develop engaging and relevant content for various digital platforms, including social media, blogs, and email marketing.
• Collaborate with design teams to create visually appealing and shareable content.
• Manage and oversee social media accounts to build brand presence and engage the target audience.
• Plan and execute social media campaigns, contests, and advertisements.
• Conduct keyword research and implement on-page and off-page SEO strategies to improve website visibility.
• Analyze website performance using SEO tools and make data-driven recommendations.
• Create and execute email marketing campaigns to nurture leads and retain customers.
• Optimize email campaigns for deliverability, open rates, and click-through rates.
• Plan and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Monitor and analyze campaign performance, adjusting strategies for optimal results.
• Use analytics tools to track and report on key performance indicators (KPIs).
• Provide regular performance reports, insights, and recommendations for continuous improvement.
• Collaborate with web development teams to optimize website content and user experience.
• Ensure website is up-to-date, user-friendly, and aligned with digital marketing goals.
• Work closely with cross-functional teams, including sales, design, and product teams, to align digital strategies with overall business objectives.
• Creative thinking and the ability to generate innovative ideas.