Company Overview

Florim Global Pvt Ltd, headquartered in Rajkot, is a prominent player in the manufacturing industry specializing in SPC. With a team of 51-200 employees, the company is dedicated to delivering top-quality products. More information about the company can be found on their website: madeleinefloors.com.

Job Overview

Florim Global Pvt Ltd is seeking a dynamic Mid-Level Brand Manager for a Full-Time position located in Rajkot. The ideal candidate will drive the brand’s promotional activities, develop and implement brand strategies, and foster customer relationships to enhance the company's growth and market presence.

Qualifications and Skills

• Proficient in digital marketing to enhance brand visibility and lead campaigns effectively (Mandatory skill).
• Strong expertise in brand positioning to strategically place the brand in the market and differentiate from competitors (Mandatory skill).
• Experienced in using customer relationship management tools to maintain and improve customer interactions (Mandatory skill).
• Knowledgeable in SEO optimization to improve the brand’s online presence and search engine ranking.
• Adept at devising social media strategies that align with brand goals and engage target audiences effectively.
• Capable of managing content across different management systems to ensure consistent and quality brand messaging.
• Proficient in data analytics to assess marketing performance and derive actionable insights for strategy adjustment.
• Skilled in conducting market research to stay updated on industry trends and inform marketing strategies.

Roles and Responsibilities

• Develop and implement comprehensive brand strategies to enhance market presence and customer base.
• Lead the execution of digital marketing initiatives to promote brand visibility and engagement.
• Manage brand positioning efforts to establish a distinctive and competitive market presence.
• Utilize CRM tools to nurture customer relationships and improve customer experience.
• Coordinate with cross-functional teams to align brand strategies with business objectives.
• Monitor market trends and adjust marketing strategies to maintain relevancy and competitiveness.
• Plan and oversee brand events and promotional activities to drive brand growth and attract new customers.
• Analyze marketing performance metrics and report on results for strategic decision-making.