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Growth Lead

Mumbai
Full-Time
Mid-Level: 4 to 6 years
22L - 25L (Per Year)
Posted on Aug 15 2023

About the Job

Skills

Digital Marketing
organic acquisition
B2C Marketing
healthcare
SEO
AdWords

Join Veera Healthcare's dynamic team as a Growth Lead in Mumbai! We are a fast-growing healthcare startup revolutionizing patient care. As a Growth Lead, you will have the opportunity to drive our business forward and make a real impact. Don't miss out on this exciting opportunity - apply now!


Location: Mumbai preferred. Open to hybrid/remote depending on profile.


3+ years experience with digital marketing and organic acquisition with consumer-focused (B2Cbrands.



Company Name: Veera Heathcare


Description

Veera Health is a YCombinator, Sequoia Capital & GFC-funded startup building digital solutions andproducts to treat chronic health conditions for women. We’ve started by treating PCOS, a chronic condition that affects 100 million women in India alone, and are now the largest PCOS-specialised clinic in the world.


At Veera, you will get the opportunity to build from the ground-up in a fast-paced startup environment. You will create a massive impact by providing high-quality healthcare for millions in India and around the world.


You’ll also get exposure to working in a performance-driven organisation with a world-class team from McKinsey, UnitedHealth and Ivy League backgrounds.


We are looking for a Growth Lead with proven experience optimising paid and organic channels to hit growth targets with high ROI. You’re ready to roll up your sleeves to build a strategy and execute

end-to-end paid campaigns across both our health products and services. You have a track record of analysing data deeply to understand customer insights and using that to improve conversion rates across various funnels.


Skills:

● Manage end-to-end paid campaigns across SEM, Facebook and other channels

● Track detailed campaign and channel-level cost of acquisition and ensure effective CPLs and returns

● Closely monitor Google search ads at minute keyword and demographic level

● Use Web analytics tools like Google Analytics, WebTrends to get deeper insights on traffic and acquisition trends.

● Monitor SEM and SEO health via Google Analytics, search console and other reporting tools.

● Go deep into our CRM system to evaluate lead quality, conversion rates and other customer insights to inform paid marketing strategy

● Develop, plan, and implement new campaigns based on customer insights and data

● Measure and implement ways to improve performance of end-to-end acquisition funnel, including creatives, messaging and landing pages

● Plan and manage budgets for digital marketing

● Work closely with the Search Engine Optimization (SEO) team and run experiments in other channels to engage customers and improve paid marketing ROI, e,g. email marketing

● Stay on top of marketing trends, competitor analyses and keep strategies up-to-date



Requierments:

Location: Mumbai

Ctc 22 - 25 lacs

● 3+ years experience with digital marketing and organic acquisition with consumer-focused (B2Cbrands.

● 2+ years of growth marketing experience with a focus on analytics at a B2C tech startup

● Bachelor’s degree in Marketing, Information Technology or relevant field.

● Prior experience with B2C healthcare services, supplements, or women’s products preferred.

● Exceptional knowledge of digital marketing and SEO platforms like Facebook ads manager, Google AdWords, SEMrush, Google Analytics

● Experience measuring marketing KPIs, building dashboards and hitting ambitious growth goals

● Familiarity with CRM tools and how to link them to paid channels for customer insights

● Highly data-driven with ability to adapt and experiment with new data & channels quickly

● Excellent verbal and written communication skills.

● Self-driven and willing to take initiative

Must be Below 33 yrs

Qualification: Graduation


About the company

Maan Source, a part of ”Maan Source”, is a pioneer in rendering HR Solutions across the Globe. It is a combined venture of leading and experienced HR Professionals, Engineers & Masters. The company laid its roots from basics of HR Management, thereby bringing a unique approach to cater the requirements of our Clients. We recruit across various verticals for multinational corporations as w ...Show More

Industry

Human Resources Services ...

Company Size

2-10 Employees

Headquarter

Thane

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