Position Overview:

A Marketing Expert in software industry companies is tasked with designing and executing marketing strategies to enhance brand presence, drive lead generation, and support sales initiatives. They play a crucial role in positioning the company’s software solutions to target audiences, utilizing digital platforms, data analytics, and creative content to achieve business goals.

Key Responsibilities:

1. Strategic Marketing Planning:

• Develop and implement marketing strategies aligned with business objectives.
• Identify target markets and customer segments to tailor marketing efforts.
• Monitor market trends, competitor activities, and industry advancements to adjust strategies.

2. Brand Management and Awareness:

• Strengthen brand identity through consistent messaging and visual elements.
• Manage branding campaigns to enhance visibility across multiple channels.
• Ensure the company’s messaging resonates with target audiences.

3. Digital Marketing:

• Optimize SEO, SEM, and PPC campaigns to increase online visibility.
• Manage social media platforms to engage with audiences and promote offerings.
• Use marketing automation tools to create targeted email campaigns.

4. Content Marketing:

• Create and oversee the development of engaging content, including blogs, case studies, infographics, and videos.
• Develop product-specific content to explain complex software features to potential customers.
• Collaborate with technical teams to ensure content accuracy and relevancy.

5. Lead Generation:

• Design and implement strategies to generate qualified leads for the sales team.
• Use inbound and outbound marketing techniques to attract potential clients.
• Track lead conversion rates and refine approaches for improvement.

6. Event Management:

• Plan and execute webinars, trade shows, and industry events to showcase products.
• Coordinate with cross-functional teams to ensure seamless participation.
• Leverage events to build relationships and collect leads.

7. Performance Analysis:

• Analyze marketing campaign results and ROI using tools like Google Analytics.
• Prepare reports on campaign effectiveness and provide actionable insights.
• Continuously improve strategies based on data-driven feedback.

Preferred Skills:

• Knowledge of agile marketing practices.
• Experience with account-based marketing (ABM) and customer segmentation.
• Familiarity with software development principles and technologies.
• Ability to manage marketing budgets and deliver measurable results

Qualifications:

• 2 to 4 years of experience in marketing roles within the software industry.
• Proven expertise in digital marketing, SEO, content creation, and campaign management.
• Strong understanding of SaaS products, software lifecycles, and B2B marketing.
• Proficiency in tools like Google Analytics, HubSpot, Marketo, or similar platforms.
• Excellent written and verbal communication skills.

Job Type:- Full time

Total experience:- 2 to 4 Years

Location:- Surat, Gujarat.

Office work Only.