Responsibilities

Selected day-to-day responsibilities include:

1. Plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising

2. Maintain our social media presence across all digital channels

3. Measure and report on the performance of all digital marketing campaigns

4. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns

5. Design, build, and maintain our social media presence

6. Identify trends and insights and optimize spend and performance based on the insights

7. Brainstorm new and creative growth strategies

8. Plan, execute, and measure experiments and conversion tests

9. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

10. Instrument conversion points and optimizes user funnels

11. Collaborate with agencies and other vendor partners

12. Evaluate emerging technologies

13. Provide thought leadership and perspective for adoption where appropriate