Roles and Responsibility-

• Develop and implement effective performance marketing strategies to meet business objectives.
• Analyze and optimize campaigns to improve performance and ROI.
• Manage and monitor digital advertising campaigns across multiple channels, including social media, search engines, and display networks.
• Collaborate with cross-functional teams to ensure alignment and successful campaign execution.
• Stay up-to-date with industry trends and best practices to continually improve campaign performance.
• Track and report on key performance metrics, providing insights and recommendations for future optimization.
• Manage budgets and allocate resources to maximize campaign effectiveness.
• Conduct market research and competitive analysis to inform campaign strategy.
• Identify new opportunities for growth and expansion through performance marketing channel.

Qualifications

• Excellent communication and interpersonal skills
• Strong market research and analysis abilities
• Experience in sales and marketing strategy
• Customer service skills and a customer-centric mindset
• Proficiency in data analysis and performance tracking
• Knowledge of digital advertising platforms and tools
• Ability to work independently and as part of a team
• Experience in the outdoor design or home improvement industry is a plus
• Bachelor's degree in Marketing, Business, or a related field