● Creating and executing a strong performance marketing strategy & execution plan

● Developing and managing digital prospecting and remarketing campaigns

● Managing budgets and campaigns across all digital channels to drive strong return

on investment and efficient CAC

● Implementing A/B testing and conversion rate optimization

● Ensuring successful planning, execution, and optimization for key traffic KPIs via

paid, organic & own media channels

● Identifying and testing new channels to continue to meet or exceed established

critical metrics

● Implementing marketing automation and lead-generation strategies

● Working closely with the management to share funnel conversion improvement

ideas, feedback & present results

● Measure and report the performance of all digital marketing campaigns, and assess

against goals (ROI and KPIs)

● Identify trends and insights, and optimize spend and performance based on the in

sights.

● Brainstorm new and creative growth strategies

● Plan, execute, and measure experiments and conversion tests

● Create landing pages and optimize the user experience

● Evaluate emerging technologies. Provide thought leadership and perspective for

adoption where appropriate.

● Execute tests, collect and analyse data and results, identify trends and insights in

order to achieve maximum ROI

● Create and execute link-building strategy.

● Determine measurable goals that demonstrate improvement in marketing efforts

● Conduct page optimization for search engine marketing

● Monitor performance metrics with SEO agency.

● Prepare creatives for marketing