PFA JD and Company Profile-

• Creating and executing a strong performance marketing strategy & execution plan
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Implementing A/B testing and conversion rate optimization
• Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Implementing marketing automation and lead generation strategies
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
• Create and execute link building strategy.
• Determine measurable goals that demonstrate improvement in marketing efforts