Qualifications and Skills

• Must have proficiency in digital advertising (Mandatory skill) to drive online presence and brand engagement.
• Proven experience in data analysis to interpret marketing metrics and inform strategic decision-making processes.
• Strong skills in conversion rate optimization with a focus on improving customer engagement and driving sales outcomes.
• Expertise in search engine optimization (SEO) to enhance organic search visibility and attract highly qualified traffic.
• Sound knowledge in search engine marketing (SEM) ensuring effective keyword strategies and competitive presence.
• Adept in A/B testing for refining and optimizing marketing approaches through test-driven strategies and feedback.
• Experience with marketing analytics tools to measure and report on the performance of marketing campaigns effectively.
• Ability in ROI tracking to assess financial impacts of marketing initiatives and inform future budgeting.

Roles and Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Conduct in-depth data analysis to assess performance and optimize marketing efforts across various channels.
• Drive traffic and lead generation through effective SEO and SEM strategies in designated markets.
• Plan, execute, and analyze A/B testing scenarios to improve campaign performance and conversion rates.
• Collaborate with cross-functional teams to create impactful campaigns that enhance brand visibility and engagement.
• Monitor marketing trends and industry best practices to ensure innovative and effective marketing solutions.
• Track and report on ROI, providing actionable insights to optimize future campaigns and budgeting efforts.
• Manage and optimize digital advertising campaigns to maximize reach and effectiveness within the target audience.