Qualifications and Skills

• Proficiency in google ads (Mandatory skill).
• Experience in digital advertising with knowledge of platforms like Google AdWords and social media advertising strategies to drive traffic and engagement.
• Strong data analysis skills to interpret complex datasets and derive actionable insights that influence marketing strategies.
• Proven ability in conversion rate optimization to enhance user experience and increase the percentage of visitors converting into customers.
• In-depth knowledge of SEO practices to improve search engine rankings and visibility of web content.
• Experience in A/B testing to compare different versions of landing pages and marketing campaigns to determine the most effective tactics.
• Competency in marketing analytics to measure, manage, and analyze marketing performance and maximize its effectiveness and optimize ROI.
• Ability to implement ROI tracking mechanisms to evaluate the financial return on marketing investments.

Roles and Responsibilities

• Develop and implement performance marketing strategies across various digital channels to meet organizational goals.
• Optimize paid advertising campaigns towards achieving maximum reach and conversions while maintaining budgetary constraints.
• Conduct thorough analysis of data metrics to identify trends, measure success, and craft strategies for ongoing improvements.
• Collaborate with cross-functional teams to create landing pages and optimize user experience for better conversion rates.
• Utilize A/B testing to evaluate marketing campaigns' effectiveness and make data-informed decisions for enhancement.