Job Title: Digital Marketing Manager

Location: Kochi, Kerala

Experience: Minimum 5 years

Responsibilities:

• Develop and execute digital marketing strategies to increase online visibility, brand awareness, and lead generation.
• Plan and implement all digital marketing activities, including SEO/SEM, email marketing, social media, content marketing, and display advertising.
• Lead and mentor the digital marketing team, ensuring optimal performance.
• Collaborate with the content team to create high-quality, engaging, and relevant content.
• Monitor, analyze, and report on digital marketing campaign performance.
• Utilize data-driven insights to optimize strategies and improve campaign outcomes.
• Manage the digital marketing budget effectively, ensuring optimal ROI.
• Oversee social media strategy, ensuring consistent brand messaging.
• Engage with the online community and manage social media interactions.
• Oversee SEO/SEM efforts, including keyword research, site audits, and content optimization.
• Manage paid search campaigns to drive traffic and conversion.
• Collaborate with cross-functional teams to align digital marketing strategies with business objectives.
• Liaise with external agencies, vendors, and partners as needed.
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Requirements:

• Minimum of 5 years of experience in digital marketing with a focus on strategy development and team leadership.
• Bachelor’s degree in Marketing, Business Administration, or related field; a master’s degree is a plus.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads, SEO tools).
• Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent written and verbal communication skills.
• Proven leadership skills with the ability to inspire and manage a team.
• Strong project management skills with the ability to handle multiple projects simultaneously.
• Salary commensurate with experience.