Job Overview

We are seeking a highly motivated Media Planner specializing in Out-Of-Home (OOH) advertising to join our team in Hyderabad. This is a full-time position requiring proficiency in advertising strategy, media buying, and campaign optimization. The ideal candidate will utilize their expertise to drive impactful OOH campaigns, contributing to the growth and success of our clients.

Qualifications and Skills

• Proven proficiency in advertising strategy with a clear track record of successful campaigns (Mandatory skill)
• Expert knowledge of media buying processes and best practices (Mandatory skill)
• Exceptional ability to optimize campaigns for maximum effect (Mandatory skill)
• Strong market research skills to identify trends and target demographics
• Proficiency in data analysis to interpret campaign performance and provide actionable insights
• Experience in budget management to ensure cost-effective campaign execution
• Excellent negotiation skills for securing the best media slots and prices
• Creative thinking to develop engaging and innovative OOH advertising concepts

Roles and Responsibilities

• Develop and execute comprehensive OOH advertising strategies that align with client goals
• Coordinate media buying activities, negotiating with vendors for optimal placement and pricing
• Monitor and analyze campaign performance using data-driven insights to optimize outcomes
• Conduct market research to understand target audience behaviors and preferences
• Collaborate with creative teams to design compelling OOH advertisements
• Manage campaign budgets to ensure efficient allocation of resources
• Prepare and present detailed campaign reports to stakeholders
• Stay informed about industry trends and advancements to continuously improve campaign strategies