Job Title : Digital Marketing Manager / Lead Generation Manage

Exp-2+ yrs

Location-Dhole Patil Road Pune

Skills- Digital marketing,SEO,PPC,B2B,KPI,Lead Generation,social media,performance report,exhibitions

Salary- 35 to 40K

Roles & Responsibilities include:

• Ensure best practices are maintained across channels like SEO, PPC, Content and Website.
• Serve as the main point of contact for everything related to Digital Marketing and its operations and assist the digital marketing team with end to end creation of marketing materials.
• Candidate must have Hands-on as well as management exposure for email marketing, cold calling customers.
• Ensuring smooth transfer of leads from India Mart and other B2B platforms to the sales team. Strategics and execute digital marketing campaigns with and as per their specific needs, goals, and objectives. Generate leads through various digital marketing channels.
• Generating leads as KPI. Set up Google display, shopping, video, and Facebook campaigns.
• Manage different channels (Website, Content, PPC, social media, analytics, etc.) and ensure quality and timelines of deliverables, including but not limited to traffic (organic, inorganic), leads and more.
• Measure and report on the performance of marketing efforts, provide insights and recommendations, as well as assess against goals.
• Review new developments and keep the company at the forefront of developments in digital marketing.
• Plan and execute diverse digital marketing campaigns. Participate in various exhibitions by conducting thorough research
• Conduct keyword research and use SEO guidelines to help increase organic web traffic.
• Focus on growth hacking with an objective to explode organic traffic, leads, referring domains, quality back links, etc.
• Working and brainstorming with concerned stakeholders (technology, sales, delivery, client support, etc.) to identify customers’ needs and gaps in our digital marketing approach and share suggestions.
• Conduct media outreach when appropriate, for public relations article placement.

Coordinate content copy for media outlet requests for publication. Handle digital marketing calendar and track campaign performance