Ecoomerce Executive(Product)

Exp-1-3Yrs

Location- Dhole patil road Pune

Immediate

Marketing Executive Job Description

Roles & Responsibilities:

·        Oversee eCommerce platform management and optimization to improve product visibility and sales.

·        Act as the primary contact for all aspects of digital marketing operations and assist in creating marketing materials.

·        Manage and execute email marketing campaigns and cold calling strategies. Develop and implement product marketing campaigns to drive engagement and conversions.

·        Identify and execute lead generation strategies to attract potential customers and increase sales.

·        Create and manage content across social media platforms to boost brand awareness and engagement.

·        Conduct market research to identify trends, opportunities, and competitor strategies.

·        Track and analyze marketing metrics to evaluate campaign effectiveness and provide data-driven recommendations.

·        Ensure seamless transfer of leads from Ecommerce platform to the sales team, and tailor digital marketing campaigns to specific needs and goals.

·        Generate leads as a key performance indicator (KPI) and set up Google Display, Shopping, Video, and Facebook campaigns with Marketing Agency

·        Stay updated with the latest developments in digital marketing and implement innovative strategies.

·        Plan and execute diverse digital marketing campaigns and participate in exhibitions, leveraging insights gained from these events.

·        Work with stakeholders (technology, sales, delivery, client support) to identify customer needs and gaps in the digital marketing approach, providing actionable suggestions.

·        Conduct media outreach for public relations and coordinate content copy for publication requests.

·        Manage the digital marketing calendar and track campaign performance.