**Job Title: Digital Marketing Specialist**

**Location:** Pune, India

**Experience:** 2-4 years

**Notice Period:** Immediate to 30 days

**Salary:** Up to 30,000 INR

Marketing and Product Branding of IT HARDWARE AND POWER SUPPLY UNITS(UPS INVERTER BATTERY ETC)

**Key Responsibilities:**

- Develop and implement digital marketing strategies to enhance brand awareness and drive traffic to our online platforms.

- Create engaging content for EDMs, presentations, exhibitions, and social media platforms to promote our products and services effectively.

- Represent the company in exhibitions to showcase our offerings and generate leads.

- Manage all social media handles of the company, including content creation, community engagement, and performance analysis.

- Manage and optimize SEO strategies to improve our search engine rankings and increase organic traffic.

- Oversee product branding initiatives, ensuring consistency and alignment with our brand identity across all channels.

- Collaborate with cross-functional teams to execute marketing campaigns and achieve business objectives.

**Key Skills:**

- Proven experience in digital marketing, with expertise in EDM, presentation, exhibition, product branding, and social media handling.

- Strong understanding of SEO principles and best practices.

- Excellent communication and presentation skills.

- Creative thinker with a passion for staying updated on digital marketing trends and technologies.

**Requirements:**

- Bachelor's degree in Marketing, Communications, or a related field.

- 2-4 years of experience in digital marketing roles.

- Proficiency in tools such as Google Analytics, SEMrush, or similar.

- Ability to work independently and as part of a team in a fast-paced environment.

**Benefits:**

- Competitive salary package

- Opportunities for professional growth and development

- Friendly and collaborative work environment

- Health insurance and other benefits