Job Overview

We are seeking an experienced Senior YouTube Marketing and Head of Marketing professional to lead our marketing efforts. This full-time position is pivotal in driving our YouTube and overall marketing strategy. The role is based in Ernakulam, Kozhikode, and Bangalore Urban. Candidates should have a minimum of 3 years and a maximum of 10 years of relevant work experience to qualify for this strategic position.

Qualifications and Skills

• Expertise in YouTube Analytics to measure performance and optimize strategies (Mandatory skill).
• Strong content creation skills to produce engaging and relevant video content (Mandatory skill).
• Proficiency with video editing software to create polished and professional videos (Mandatory skill).
• Extensive knowledge of SEO optimization for improved search visibility and audience reach.
• Ability to develop and execute successful social media strategies across multiple platforms.
• Experience in audience engagement to foster community building and brand loyalty.
• Proven track record in influencer collaboration to enhance brand presence and credibility.
• Hands-on experience with YouTube ad campaigns to drive traffic and boost views.

Roles and Responsibilities

• Develop and implement a strategic YouTube marketing plan aligned with business goals.
• Lead the marketing team in creating impactful campaigns and promotional materials.
• Collaborate with content creators and influencers to expand brand reach and engagement.
• Oversee the production and editing of video content to ensure high quality and consistency.
• Analyze performance metrics and adjust strategies to maximize audience growth and retention.
• Manage YouTube ad campaigns to effectively target and convert prospective learners.
• Coordinate with cross-functional teams to support overarching marketing initiatives.
• Stay updated with industry trends and incorporate innovative practices into marketing efforts.