Job Overview

We are seeking a dynamic Campaign Manager for a full-time, mid-level position based in New Delhi. The ideal candidate will have 4-6 years of relevant work experience and will be pivotal in driving marketing initiatives. This role involves strategizing, executing, and optimizing marketing campaigns to meet brand goals, while collaborating closely with cross-functional teams to ensure seamless delivery and performance.

Qualifications and Skills

• Proven ability in marketing strategy development, with a track record of successful campaigns in competitive markets.
• Strong data analysis skills with the aptitude to interpret complex data and draw actionable conclusions that drive campaign performance.
• Excellent project management capabilities to ensure timely delivery of marketing projects within defined budgets and deadlines.
• In-depth understanding of digital advertising platforms, including programmatic and social media advertising for brand promotion.
• Exceptional communication skills to articulate ideas clearly and collaborate with various teams for campaign alignment.
• Proficiency in budget management to allocate resources wisely and optimize spend across various campaign initiatives.
• Expertise in campaign optimization techniques to enhance engagement, conversion rates, and overall effectiveness of marketing efforts.
• Strong market research skills to identify trends and insights, incorporating them into strategic planning for competitive advantage.

Roles and Responsibilities

• Develop and manage the execution of comprehensive marketing campaigns aligned with company strategies and objectives.
• Collaborate with the marketing team to create and implement innovative digital marketing tactics to drive brand growth.
• Analyze campaign performance metrics, generate reports, and provide insights to optimize future marketing efforts.
• Coordinate with cross-functional teams to ensure cohesive and integrated campaign delivery across all channels.
• Manage the marketing budget, ensuring efficient allocation and tracking of campaign expenditures and returns.
• Conduct market research to stay abreast of industry trends and incorporate findings into campaign strategies.
• Oversee the production of marketing content, ensuring consistency in brand messaging and visual identity.
• Facilitate communication with stakeholders to ensure transparency and alignment throughout the campaign lifecycle.