Roles and Responsibilities

•    Contribution to marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customer and their current and future needs and monitoring the competitors. 

•    Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Plan and Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.

·        Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.

·        Manage marketing Content and Create a new Content to ensure brand consistency product/service offered as per market trend

•    Deploy successful marketing campaigns and own their implementation from ideation to execution

•    Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

•    Experiment with a variety of organic and paid acquisition channels like content creation, pay per click campaigns, Brand Management, publicity, social media, and lead generation campaigns, copywriting and performance analysis.

•    Oversee and approve marketing material, from website banners to hard copy brochures and case studies.

•    Identify trends and insights, and optimize spend and performance based on the insight

•    Brainstorm new and creative growth strategies and Develop product/service offered as per market trend.

•    Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

•    Prepare online newsletters and promotional emails and organize their distribution through various channels.