Responsibilities:

• Develop and implement social media strategies to increase brand awareness, engagement, and traffic across all relevant platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.).
• Create and curate engaging content for social media channels, including written posts, images, videos, and other multimedia formats.
• Manage all social media accounts, including scheduling posts, responding to comments and messages, and monitoring trends.
• Monitor and analyze social media metrics and insights to optimize content performance and drive continuous improvement.
• Stay up-to-date with the latest trends and best practices in social media marketing, including platform updates, algorithm changes, and emerging technologies.
• Collaborate with cross-functional teams, including marketing, content, design, and sales, to align social media efforts with overall business objectives.
• Identify and engage with influencers, brand advocates, and industry partners to expand reach and drive partnerships.