Responsibilities

•         Assist in the formulation of strategies to build a lasting digital connection with out B2B & B2C audience.

•         Plan and execute all digital marketing, including SEO/SEM/SMM, marketing database, email, social media and display advertising campaigns

•         Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

•         Improve the design, UX, traffic, and content of the website

•         Maintain organisation’s social media presence and user engagements

•         Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

•         Create paid campaigns on social media platforms

•         Identify trends and insights, and optimize spend and performance based on the insight

•         Competitor analysis

•         Brainstorm new and creative growth strategies

•         Plan, execute, and measure experiments and conversion tests

•         Collaborate with internal teams to create landing pages, Graphics & content to optimize user experience and engagements

•         Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

•         Prepare online newsletters and promotional emails and organize their distribution through various channels.

Requirements

•         Experience in strategizing and creating content marketing engine for tech products.

•         Hands-on experience of content creation and distribution.

•         Proven track record of generation of web traffic from SEO(On page and Off page),SEM,SMM

•         Ability to generate audience on Social Media

•         Understanding & Execution of PPC Campaigns

•         Excellent written and verbal Hindi & English communication

•         Ability to see the strategic importance of technology and create a brand story to support problem statements solved using technology

•         Should have own laptop and smartphone