Medical & Sales Executive Role

Marketing Responsibilities

Responsible for marketing activity for the KSHEMAA Prosthetics and Orthotics industry.

·       Increase sales through the identification and cultivation of new customers through meeting medical professionals (Doctors, Rehabilitation Professionals).

·       Develop a detailed data base of potential medical professionals, new Patients for the      business.

·       Arrange introductory meetings for senior management and prospective medical professionals.

·       Plan and implement a weekly & monthly marketing plan; regularly updating on progress.

·       Organization and coordination of all promotional activities.

·       Organizing and attending trade shows and exhibitions.

·       Preparing and maintaining all promotional materials.

·       Managing and updating of company marketing strategies, lead conversions of patients.

·       Preparation of sales presentations for Medical Professionals meetings.

·       Implementing   ongoing  marketing   campaigns   through  a   number of communication channel.

·       Upkeep and validation of sales pipeline

·       Analysis and feedback of sales performance

·       Management and accuracy of CRM and ongoing development of this as the core tool for ongoing sales and business expansion

·       Researching new market opportunities

·       Researching new product areas for the company

·       Carry out analysis of the overall competitive landscape, identifying key markets and trends

·       Full fill the role of “Brand Guardian” for the company brand

·       Maintain comprehensive records and analysis on all marketing activity

·       Work closely with the sales management team to ensure a synergy of activity exists across the entire organization

·       To take responsibility for related and critical Key Performance Indicators

·       Maintain a file on key competitor marketing activity

·       Maintain “leading edge” awareness on market developments, promotions, materials and technology etc.

DESCRIPTION

A leading KSHEMAA Prosthetics and Orthotics industry, and hospitality  have an exciting opportunity for a Marketing Executive to join our team

Job Title              Marketing Executive Reporting to      Sales Manager Location                               Bengaluru

Job Purpose     To co-ordinate, manage and support the daily marketing functions and initiatives within the company, identifying new Patients and business opportunities within markets.

Key Responsibilities:

·       Plan and implement an Weekly & Monthly marketing plan; regularly updating the management team on progress

·       Full fill the role of “Brand Guardian” for the company brand

·       Responsible for meeting medical professionals and to generate leads.

·       Liaising with the management team to successfully implement marketing initiatives

·       Organization and coordination of all promotional activities

·       Management and accuracy of CRM tool and ongoing development of this as the core tool for ongoing sales and business expansion

·       Researching new market opportunities

·       Maintain “leading edge” awareness on market developments, promotions, materials and technology etc.

·       Organizing and attending trade shows and exhibitions

·       Managing and updating of company marketing strategies, lead conversions of patients.

·       Other projects and duties which the company deems suitable for the position

Knowledge and experience:

·       A marketing qualification any degree.

·       Excellent Microsoft Office skills

·       At least 2 years medical administrative experience in a marketing support role

·       Proven experience in building effective relationships (with internal and external customers)

Personal Attributes:

·       Have a positive, proactive ‘can do’ attitude

·       Have personal and professional credibility

·       Be confident, dynamic and creative

·       Have experience in working to tight deadlines

·       Have an ability to priorities and a high attention for detail

·       Have excellent organization skills

·       Have excellent communication skills, both written and oral

·       Be a team player and willing to step outside the role when required.