· Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

· Can handle team members.

· Track, report, and analyze website analytics and PPC initiatives and campaigns

· Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

· Optimize copy and landing pages for search engine marketing

· Perform ongoing keyword discovery, expansion and optimization

· Research and implement search engine optimization recommendations

· Research and analyze competitor advertising links

· Develop and implement link building strategy

· Work with the development team to ensure SEO best practices are properly implemented on newly developed code

· Work with editorial and marketing teams to drive SEO in content creation and content programming

· Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.