Company Overview

KothariTech is a professional web design, website development, Android, IOS, SEO, and digital marketing company that offers a full capacity for planning a site and internet marketing at a sensible cost. We Design and Develop Websites That Will Build Your Business. KothariTech operates in the IT Services and IT Consulting industry, has 11-50 employees, and is headquartered in Mumbai.

Job Overview

We are looking for a Junior SEO Specialist to join our team in Mumbai. This is a full-time position ideal for individuals with 1 to 3 years of experience in SEO optimization. The role involves various aspects of digital marketing, including keyword research, content strategy, and analytics to improve our online presence and user experience.

Qualifications and Skills

• Minimum 1 to 3 years of experience in SEO optimization, demonstrating solid understanding and practical application.
• Proficiency in keyword research methods and tools to identify the best strategies for content development and online visibility.
• Experience in developing and implementing content strategies for enhanced SEO performance and user engagement.
• Strong skills in link-building techniques, with a track record of successful campaigns that have improved search engine rankings.
• Proficient in data analytics, with the ability to interpret SEO metrics and use them to enhance performance and report on outcomes.
• Basic knowledge of HTML and CSS to optimize website structure and contribute to user-friendly designs.
• Understanding of user experience design principles to ensure that SEO strategies are aligned with overall site usability.
• Knowledge of programming languages such as Python or Java to automate SEO tasks and analyze large sets of data.

Roles and Responsibilities

• Conduct keyword research to identify high-value search terms and integrate them into our content strategy.
• Develop and execute effective on-page and off-page SEO strategies to enhance website visibility and search engine rankings.
• Monitor and analyze website performance metrics, using the insights to improve SEO tactics and drive continuous improvement.
• Collaborate with content creators to ensure that all content is optimized for search engines and aligned with our overall marketing goals.
• Engage in link-building activities such as outreach, guest blogging, and partnerships to acquire high-quality backlinks.
• Work with the web development team to ensure SEO best practices are properly implemented on newly developed code.
• Stay updated with the latest SEO trends, algorithm updates, and industry best practices to ensure our strategies remain current and effective.
• Prepare detailed reports on SEO performance, including key metrics, achievements, and areas for improvement.