Company Overview

KothariTech is a professional web design, website development, Android, IOS, SEO, and digital marketing company that offers a full capacity for planning a site and internet marketing at a sensible cost. Located in Mumbai and employing between 11-50 individuals, KothariTech specializes in IT Services and IT Consulting. For more details, visit our website.

Job Overview

We are seeking a Search Engine Optimization (SEO) Specialist to join our team. This is a full-time position based in Mumbai, ideal for freshers with 0 to 1 year of work experience. The SEO Specialist will be responsible for implementing SEO strategies to increase our site's visibility on search engines.

Qualifications and Skills

• Strong understanding of keyword research to identify the most valuable keywords for campaigns.
• Proficiency in on-page optimization techniques, including meta tags, keyword integration, and content optimization.
• Experience in link building strategies to enhance domain authority and improve search rankings.
• Ability to develop a content strategy to drive organic traffic and engagement.
• Competence in using analytics tools to track and measure SEO performance and make data-driven decisions.
• Knowledge of technical SEO aspects such as website speed, mobile optimization, and site architecture.
• Experience with SEO tools like Google Analytics, Google Search Console, and other software.
• Understanding of off-page SEO techniques to boost site authority using social media, blogs, and other platforms.

Roles and Responsibilities

• Conduct keyword research to guide content teams and optimize existing content and uncover new opportunities.
• Perform on-page optimization, including meta tags, URL structure, and internal linking strategies.
• Implement link-building initiatives to increase inbound traffic and improve search rankings.
• Develop comprehensive content strategies that align with SEO goals and elevate organic traffic.
• Monitor, analyze, and report on performance metrics using various analytics tools.
• Identify and resolve technical issues that could affect website performance or search rankings.
• Stay updated on SEO trends and search engine algorithm changes to ensure best practices are followed.
• Collaborate with web developers and marketing team to implement SEO practices effectively.