A social media manager's responsibilities include: 

• Creating content: Developing and curating content for social media platforms, including text posts, graphics, and videos 
• 
  
• Managing campaigns: Planning and developing social media campaigns, and overseeing their execution 
• 
  
• Analyzing data: Reviewing analytics and tracking metrics to measure the success of campaigns 
• 
  
• Growing audiences: Increasing followers and engagement on social media platforms 
• 
  
• Staying up-to-date: Keeping up with the latest social media trends and best practices 
• 
  
• Collaborating: Working with other departments to ensure social media efforts align with company goals 
• 
  
• Managing budgets: Ensuring expenditures remain within budgetary limits 
• 
  
• Managing reputation: Monitoring and maintaining the company's reputation on social media 
• 
  

Other responsibilities may include: Communicating with key stakeholders, Responding to questions and comments, and Engaging with customers on different channels. 

The specific responsibilities of a social media manager can depend on the size of the company. For example, at larger corporations, social media managers may approve copy or videos rather than create them. 

Social media managers typically need: 

• A bachelor's degree in marketing, public relations, or similar 
• 
  
• Good interpersonal and organizational skills 
• 
  
• Good analytical skills 
• 
  
• Excellent written and verbal communication skills 
• 
  
• Experience of developing and implementing marketing strategies and plans