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Description

We are seeking a highly motivated and detail-oriented individual to join our team as a Digital Data Analyst. As an Entry-Level Digital Data Analyst, you will play a crucial role in collecting, analyzing, and reporting data to support our digital marketing initiatives. This is an excellent opportunity for someone who is passionate about data-driven decision-making and wants to kick-start their career in the field of digital analytics.

Responsibilities

• Collaborate with cross-functional teams to define and implement data collection strategies that align with business objectives and KPIs
• Conduct regular data audits to ensure accuracy, completeness, and consistency of data
• Utilize appropriate tools and techniques to extract, transform, and load data from various sources into a centralized data repository
• Perform data cleansing, validation, and quality checks to ensure data integrity
• Analyze data sets to identify trends, patterns, and insights that can drive digital marketing strategies
• Create and maintain dashboards and reports to visualize data and communicate findings to relevant stakeholders
• Monitor key performance indicators (KPIs) and provide regular performance reports to track the effectiveness of digital marketing campaigns

Requirements

• Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, or Computer Science
• Proficiency in data analysis and visualization tools such as Excel, SQL, and Tableau
• Familiarity with digital analytics platforms such as Google Analytics or Adobe Analytics
• Strong analytical and problem-solving skills with a keen attention to detail
• Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment
• Excellent written and verbal communication skills to effectively present findings and insights to non-technical stakeholders
• Basic understanding of digital marketing concepts and strategies