Position Title: Manager - Marketing

Department: Marketing

Qualification: Any Graduate

Experience: 10 Years

Location: Coimbatore

Age: 35+ Years

Gender: Male / Female

Salary: 10 -12 LPA

Principal Accountabilities

·        Responsible for the design and delivery of customer communication across all touch points for Omni channel business.

·        Drive brand creatives across offline, digital and social media platforms.

·        Assist in developing an annual brand calendar, manage budgets and track expenditures.

·        Ensure adherence of brand guidelines across all touchpoints – including ATL/BTL activations.

·        Map competition on product offerings / features, advertising and marketing initiatives and publish the actionable insights regularly.

·        Track communication best practices across industries and share with internal stakeholders to derive inspiration.

·        Plan, coordinate and timely execute all strategic and tactical campaigns for offline marketing as well as providing content support to digital teams - with help from external agencies.

·        Lead brand collaboration and partnership opportunities explore new edge marketing opportunities.

·        Work with internal teams and external agencies for content creation (photoshoot) / advertising and distribution materials across traditional and digital media.

·        Be the point of contact for all external parties in the domain - agencies, vendors, media etc.

·        Experience in buying into media vehicles / events / OTTs.

Key Requirements

·        MBA in Marketing

·        8-10 years’ experience of experience in brand management or brand marketing

·        Ability to work cross functionally

·        Creative Thinker

·        Strong communication skills