About Us:

Kasplo is on a mission to empower marketers with cutting-edge tools to enhance outreach, lead generation, and engagement. As we continue to grow, we are looking for a Product Marketing Specialist who will drive our marketing strategy and help elevate our brand in the market.

What You'll Do:

• Lead marketing initiatives across multiple channels, including email, social media, and SEO.
• Develop and execute cold email marketing campaigns to drive conversions and nurture leads.
• Optimize website performance through SEO best practices to increase organic visibility.
• Manage and grow our social media presence, crafting compelling content and strategies to build community engagement.
• Collaborate with internal teams (sales, product, customer success) to ensure cohesive marketing efforts aligned with business goals.
• Monitor and analyze marketing performance metrics to refine strategies and improve results.
• Stay updated on industry trends and competitor activities to maintain a competitive edge.

What We're Looking For:

• 2-3 years of relevant experience.
• Proven track record of driving successful marketing campaigns and increasing brand visibility.
• Ability to work in a fast-paced, growing company, preferably in a SaaS or marketing tools environment.
• Strong communication skills and ability to craft clear, engaging messages tailored to our audience.
• Experience with marketing automation tools and CRM systems is a plus.

Preferred Qualifications:

• Prior experience in a similar industry, such as SaaS or digital marketing.
• Knowledge of the latest SEO and social media trends.
• Strong analytical skills to measure performance and optimize strategies.

Why Kasplo?

At Kasplo, you'll have the opportunity to shape our marketing strategy, work with a passionate team, and be part of a company that is constantly innovating. We offer a flexible, remote working environment and a culture that fosters growth and collaboration.