Job Description – Digital Marketing Lead

     Job Title

Digital Marketing Lead

     Reporting to

Marketing Manager

·        Role Summary:  DML will be responsible for developing and implementing digital marketing strategies to drive online requirements to the company website. He will also be responsible for managing the company's social media presence and optimizing online campaigns to increase brand awareness and generate leads

Responsibilities

1. Develop and execute a comprehensive digital marketing strategy aligned with overall business objectives.

2.      Manage the company's social media presence and engage with followers

3.      Optimize online campaigns to increase brand awareness and generate leads and conduct market research to identify trends and opportunities in the digital marketing landscape.

4.      Stay up-to-date with industry trends and developments in digital marketing. Monitor and report on the performance of digital marketing campaign.

1. Lead content strategy development and oversee the creation and distribution of high-quality content across digital channels

6.      Develop and implement SEO and SEM strategies to improve organic search visibility and drive paid advertising campaigns.

1. Develop and implement SEO and SEM strategies to improve organic search visibility and drive paid advertising campaigns.
2. Monitor and analyze website performance metrics using tools like Google Analytics.
3. Develop and execute email marketing campaigns to nurture leads, retain customers, and drive sales.
4. Utilize analytics tools to track and measure the performance of digital marketing initiatives.