• Undertake competition mapping and update central product team on competition product propositions
• Plan and execution of promotional BTL activity in branch catchment area to create visibility. Monitor and review lead conversion from each activity.
• Recruitment of Sales Managers and Sales Officers. Ensure productivity of Sales Managers and Sales Officers
• Maintain Cost of acquisition within norms
• To achieve branch direct sales targets (disbursement and book outstanding)
• Building healthy and profitable portfolio for the Gold Loan Business.
• Keep track of collection and recovery and ensure delinquency remain below permissible limits.

Requirements

• Sales process management in FMCG/ Direct sales company
• Gold loan Sales process & Marketing
• Gold loan process understanding
• BTL Marketing activity
• Process understanding ,KYC Knowledge ,Understanding of the documentation required, Product. /Competition Knowledge