Job Overview

We are seeking a dynamic and motivated Marketing Executive Fresher to join our team in Madurai. This full-time position is perfect for a recent graduate or an individual with up to 1 year of work experience who is eager to jumpstart their career in marketing. The ideal candidate will have a strong foundation in market research and communication skills.

Qualifications and Skills

• Market research (Mandatory skill)
• Communication skills (Mandatory skill)
• Social media marketing: Ability to develop and manage social media campaigns to grow the organization's online presence.
• Content creation: Skilled in creating engaging and informative content tailored to the target audience.
• Digital advertising: Experience with online advertising platforms and tools to reach potential customers effectively.
• Email marketing: Proficiency in creating and managing email marketing campaigns to nurture leads and retain customers.
• SEO: Understanding of search engine optimization techniques to increase website traffic and improve search engine rankings.
• Analytics: Ability to analyze marketing data to measure campaign effectiveness and inform strategic decisions.

Roles and Responsibilities

• Conduct market research to understand industry trends, competitor activities, and target audience preferences.
• Develop and implement social media marketing strategies to enhance brand visibility and engagement.
• Create compelling and relevant content for various marketing channels, including blogs, social media, and email campaigns.
• Plan and execute digital advertising campaigns to drive traffic and conversions.
• Monitor and analyze the performance of marketing campaigns using analytics tools, providing insights and recommendations.
• Collaborate with cross-functional teams to ensure consistent messaging and brand alignment across all channels.
• Assist in organizing and attending marketing events and exhibitions to promote the company's services.
• Stay updated with the latest marketing trends and best practices to continuously improve strategies and tactics.