Job Overview

We are seeking a Junior Digital Marketing Executive to join our dynamic team in Tiruchirappalli. The ideal candidate will have 1 to 3 years of relevant work experience. This is a full-time position designed for individuals who are passionate about digital marketing and eager to drive growth and engagement through various digital channels.

Qualifications and Skills

• Minimum of 1 year to a maximum of 3 years of experience in digital marketing roles.
• Proficiency in Social Media Marketing (Mandatory skill)
• Strong expertise in Content Marketing (Mandatory skill)
• Experience with Search Engine Optimization (SEO) techniques and best practices.
• Knowledge in Search Engine Marketing (SEM) strategies and implementation.
• Ability to execute successful Email Marketing campaigns to engage target audiences.
• Proficient in using Google Analytics for tracking and analyzing web traffic and user behavior.
• Experience with Pay-Per-Click (PPC) Advertising to drive targeted traffic and conversions.
• Strong Copywriting skills to create persuasive and high-quality marketing content.

Roles and Responsibilities

• Develop and implement effective digital marketing strategies to achieve business goals.
• Manage and grow the company's presence on various social media platforms.
• Create, curate, and manage engaging content for digital channels.
• Optimize website content and structure for better search engine rankings.
• Plan and execute email marketing campaigns with a focus on customer engagement and retention.
• Monitor and analyze web traffic using Google Analytics to improve website performance.
• Manage PPC advertising campaigns to attract targeted traffic and optimize ROI.
• Collaborate with the team to brainstorm and execute innovative marketing campaigns.