Job Overview

We are seeking a Junior Referral Marketing professional for hospitals, based in Ernakulam. This is a full-time position requiring 1 to 3 years of experience. The role involves implementing and managing referral marketing strategies to expand the hospital's reach. The candidate must be well-versed in referral program software.

Qualifications and Skills

• Strong understanding and proficiency in Referral Program Software (Mandatory skill).
• Proficient in affiliate marketing platforms to create networks and monitor referral programs.
• Experience using Customer Relationship Management (CRM) systems to manage client interactions.
• Familiarity with email marketing tools to optimize reach and engagement with targeted audiences.
• Ability to interpret data analytics for adapting strategies and improving marketing campaigns.
• Knowledge of social media marketing techniques to heighten brand awareness and increase referrals.
• Understanding of SEO and SEM to enhance online presence and drive organic traffic.
• Skilled in behavioral targeting to tailor marketing efforts to specific audience segments.

Roles and Responsibilities

• Design and execute referral marketing campaigns to increase new patient acquisition.
• Monitor and analyze the performance of referral marketing initiatives to optimize outcomes.
• Collaborate with the marketing team to integrate referral strategies with existing efforts.
• Develop and maintain relationships with affiliates and partners to foster engagement.
• Generate reports on campaign success and improvement areas to guide future strategies.
• Train and guide hospital staff on leveraging referral marketing tools effectively.
• Identify opportunities for growth within the referral marketing channel to increase traffic.
• Stay updated on industry trends to ensure competitive referral marketing strategies.