Company Overview

Job Gauge is a leading recruitment solutions provider, offering unparalleled services to businesses in various sectors. With a team of dedicated professionals, we strive to connect the right talent with the right opportunities. Our commitment to excellence and client satisfaction has made us a trusted talent acquisition partner in India.

Job Overview

Job Gauge is looking for a highly motivated and creative Digital Marketing professional to join our team. This role requires a Junior candidate with 1 to 3 years of experience in the field. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to drive online traffic to our clients' websites and increase brand awareness.

Qualifications and Skills

• Bachelor's degree in Marketing, Business, or a related field
• 1 to 3 years of experience in digital marketing
• Proficiency in SEO/SEM, Google Analytics, and other digital marketing tools
• Strong knowledge of social media platforms and their respective advertising networks
• Excellent written and verbal communication skills
• Creative thinking and problem-solving abilities
• Ability to analyze data and make data-driven decisions
• Attention to detail and strong organizational skills
• Ability to work independently and as part of a team
• Passion for digital marketing and staying updated with industry trends

Roles and Responsibilities

• Develop and execute digital marketing campaigns, including SEO/SEM, content marketing, social media marketing, email marketing, and display advertising
• Manage and optimize website content and user experience to enhance online visibility
• Analyze market trends and competitors to identify opportunities for growth
• Measure and report performance of digital marketing campaigns, and assess against goals
• Collaborate with internal teams to create and optimize landing pages, customer journey, and overall user experience
• Stay up-to-date with the latest digital marketing trends and best practices
• Utilize analytical tools to monitor and improve website performance and user engagement
• Manage and maintain social media accounts, including content creation, scheduling, and community management
• Monitor and respond to customer inquiries and comments on social media platforms
• Conduct market research to develop target audience profiles and tailor marketing strategies accordingly