Company Overview

Jio Creative Labs, formerly known as Business of Ideas, is an innovative content solutions boutique with a focus on delivering dynamic and creative campaigns across mediums. We are committed to creating a sophisticated, agile, and creative ecosystem, driven by a team of top-tier professionals and state-of-the-art infrastructure. Our headquarters are located in Mumbai and we specialize in Advertising Services. For more information, please visit http://www.jiocreativelabs.com.

Job Overview

Jio Creative Labs is seeking a highly motivated and experienced Brand Strategy Manager to join our team in Mumbai. This mid-level, full-time position is ideal for individuals with a maximum of 6 years of work experience in the field. The selected candidate will play a pivotal role in shaping and executing brand strategies that stand out in the competitive landscape.

Qualifications and Skills

• Strong communication skills to effectively convey ideas and strategies.
• Proven research skills to gather and analyze data relevant to market trends and consumer behavior.
• Experience in market research and the ability to translate findings into actionable plans.
• Expertise in strategic planning to devise long-term goals and objectives for brand development.
• Ability to work collaboratively with creative teams to turn ideas into compelling campaigns.
• Excellent project management skills to oversee the implementation of strategies and campaigns.
• Strong analytical skills to measure the effectiveness of branding initiatives.
• Proficiency in using digital marketing tools and platforms.

Roles and Responsibilities

• Develop and execute comprehensive brand strategies that align with company goals.
• Conduct market research to identify trends, insights, and opportunities for brand growth.
• Collaborate with creative teams to develop compelling campaign ideas and concepts.
• Monitor and evaluate the effectiveness of branding initiatives and campaigns.
• Manage multiple projects simultaneously, ensuring timely delivery of high-quality work.
• Develop and maintain strong relationships with key stakeholders and clients.
• Analyze competitors' branding activities and incorporate insights into strategy development.
• Stay updated with industry trends and best practices to continuously refine branding approaches.