Job Role: Unit Lead Brand Engagement - Mktg Services

Job Grade: Level G

Job Location: HO, Navi Mumbai

Job Team: Marketing

Job accountabilities:

• Assist in developing brand standards, DIP's, artworks for various assets & coordinate for deployment of same through engineering / project teams.
• Support branding roll out and monitor brand standards across various brand touch points.
• Liaisons with internal teams, external agencies & vendors in formulation of brand standards including re-branding initiatives along with monitoring execution of branding as per agreed specs.
• Conduct brand audits, publish findings & track actions for necessary rectification / closure of punch points.
• Execute branding prototypes, and supporting engineering & project teams with necessary optimization, value engineering and augmentation of branding assets.
• File, maintain and track record and usage of all new and existing Intellectual Property / Brand Assets and ensure brand IP is protected in the market brand on any existing or emergent opportunities.
• Benchmark and understands industry best practices to ensure any branding change can be introduced for upgradation / improvisation.
• Support brand identity development initiatives, and ensuring finalized identity is extended and consistently executed.

Knowledge, Skills & Experience:

Industry Preference: Fuel Retailing, Retail

• Experience 15 years approx., with University Degree in Marketing / Engineering
• Should have good contacts and relationships with branding agencies and convertors.
• Exposure on branding specs like substrate, illumination, flex and backlit materials, ACPs, etc. would be preferred.
• Good communicator and able to interact with multiple levels within the organization.
• High knowledge of emerging trends in digital space and has a ready framework of partner companies that can be leveraged for implementing projects quickly.
• Skilled in customer, partner, and Brand Management.
• Knowledge of both Qualitative and Quantitative research.
• Team management / Liaison with external agencies direct and indirect and maturity in handling cross-functional relations
• Good interpersonal, communication, and problem-solving skills
• Exposure across varied industries and customer segment's/type.
• Ability to see through the problem areas for a solution that is effective and efficient
• High analytical thinking, with an eye for identifying patterns and solutions basis the business needs