Roles & Responsibilities

·        Product definition – Conduct market research, define product scope, become one with the product vision before crafting and scoping; Extensive documentation

·        Product planning – Comprehend and translate all business objectives, rationalize goals by exploring, defining and further refining the concept to conceive a well-rounded plan

·        Execution & Ownership – Simplify problem statements to create a basis for execution, take ownership of each activity/task/sprint to work towards a common outcome or goal, create stories, build demos, construct MVPs - measure their success, refine to build and deliver products at scale and on time

·        Deliver Experience (not just product) – Obsess over customer experience rather than sprints or deliverables, work towards building product ecosystems and manage expectations of each stakeholder to ensure alignment of business objectives

·        Weighty interaction with internal teams, viz. business (supply and demand), engineering, QA, operations as well as organization wide stakeholders viz. IT, Legal, Finance, Administration, Regulatory and Leadership teams

·        Substantial interaction with external stakeholders viz. customers (supply and demand), tech. partners (potential and on-boarded)

·        Influence key stakeholders, senior leaders and management in product positioning, clearly communicating product vision, aligning with overall organizational values

Qualification & Experience

·        Experience working with both demand and supply sides of ad-tech platforms, including but not limited to – ad networks, publisher ad servers, programmatic platforms, demand and supply side platforms, bidders, audience & data platforms, ad analytics & tracking platforms

·        Extensive experience working on app performance advertising platforms and creating & executing attribution strategies for large and long tail publishers

·        Extensive experience in developing and managing digital remarketing & retargeting campaigns with a pristine clear understanding of ROAS optimization

·        Experience working closely with leadership & key organization stakeholders; analyse feedback & present results, derive and implement funnel conversion improvements as OKRs

·        Experience and/or distinctive grasp of digital ad media standards for ad tracking, viewability & measurements, ad formats, global & domestic customer privacy norms etc.

Key Skills

·        Ability to pursue, identify & translate emerging business and market needs into user stories

·        Adept in Agile with exceptional nimbleness in planning, execution and delivery; Exceptional documentation and articulation skills

·        Noteworthy knack of timeliness working independently as also with teams

·        Meticulous communication skills (verbal & written) with clear narratives on objectives

·        Exceptional presentation skills (old-school white-boarding + state-of-the-art decks)

·        Exceptional analytical & quantitative skills in all disciplines

·        Passionate about advancements in marketing & advertising tech